365 days later: let’s celebrate!

It’s been almost a year since we launched Sherlock preorders on this website, and we thought of a special promotion to celebrate the anniversary. Keep on reading to find out more!

Sherlock in the world

We received orders from clients from all over Europe and the United States, and now hundreds of Sherlock devices are watching over their bicycles, ensuring their owners the peace of mind they deserve.

Our year in review

In this last year we worked relentlessly to improve the product, releasing continuous app updates (Android e iOS) and creating a new texture, more reresistant, that could ensure a higher friction and stability inside the handlebars.

We were exhibitors at Eurobike in Friedrichshafen, the world’s leading cycling fair, and at Cosmobike, Italy’s most important fair for cycling innovation, where we won the Tech Award as Best Startup, and we finalized an important partnership with Viasat, leader in Europe for satellite security systems.

In January we flew over to the United States, to attend the CES in Las Vegas, the world’s gathering place for all those who thrive on the business of consumer technologies, and then we headed to San Francisco and the Silcon Valley with the NearUS Innovation Tour.

We worked on our company mission and widened our development plans, we learned to be more ambotious and to dream even bigger.

Local shops

Sherlock is available for sales on this website and in a network of authorized local shops, that is constantly growing. You can find us in various shops in Italy, UK, Ireland, Luxemburg, Switzerland and Estonia, and more are joining every day.

Check the updated reseller map, and if you are interested in becoming a reseller please fill in this form and we will get back to you.

Future developments

We are working on new firmware and app developments to implement some of our clients’ most requested features:

  • Remote on/off: you will be able to communicate with Sherlock also remotely, to activate the device in case you forgot to do so after parking the bike, or to deactivate it in case of false alarm
  • Remote localization: to request a single Sherlock GPS location update, irrespective of the update rate selected during installation
  • Chasing mode: to receive location updates with the maximum frequency, irrespective of battery consumption and selected update rate

As soon as these will be published, you will receive a notification newsletter and you will be able to update your Sherlock firmware via the app to immediately enjoy the new features.

And now… celebrate with us!

To celebrate the first anniversary from the preorders launch we decided to open a 24-hour sale with the same discounted price we had on preorders.

On March 21 only Sherlock will be available at only 119 € + shipping instead of 149 €: make yourself a gift or give it to someone else for the beginning of the cycling season!


This promotion is online only. Shipping in one week from the order.

Comments (10)

I already have bespoke grips. Would I have to change them if I fit your device? If I can, do I have to remove them in order to charge the device?

I know it is a bit late, but I just wanted to congratulate the Sherlock team for a year of service, and (I’m sure) hard work! Thanks for thinking of cyclers everywhere. I look forward to the Future Developments. Cheers

Yeah, the remote functionality was missing to make it perfect.
Would be even better If the update also allows to set a different threshold for the battery low message 😉
I will definitely get at least one more Sherlock on the 21st.
BTW, is that special offer valid only Italy time?

Thanks for the comment Frank!
Yes, the promo will be available for 24 hours on Italy time, with no limit in devices number.

I’m really confused. I read above – ” On March 21 only Sherlock will be available at only 119 € + shipping instead of 149 €: make yourself a gift or give it to someone else for the beginning of the cycling season!” Yet, if I attempt to order today, the price is 122.13 Euros, not 149 Euros.

Is it 20% off or not?

Also, the shipping cost to NY is 32 Euros and that is exceedingly high. I really want to buy this device but I’m confused about your sale.

Hi Thomas! The prices indicated in the article are VAT included but since you are purchasing from the US there is no VAT. The price for the US is therefore 122,13 € now and will be 97,50 € tomorrow + shipping.

Do you have plans to expand to Australia

Hi, Sherlock is now available in USA and Europe only, but we plan to go global soon. Please subscribe to our newsletter to be updated on future releases!

I like the idea, but I want a better offer from you after the first subscription time is due. When I take your offer than I have 3 Sherlock devices for all my 3 race bikes. Now after the first free phone abo I need to start paying a monthly fee of 4€ per bike and I can only cycle on one bike.
Would it be possible to have one subscription and use it in all 3 bikes, (not at the same time) or that I can for instance block two abo’s from my summer bikes in the winter. I mean I don’t want to pay a 12€ per month as I only bike on 1 bike at the time.

Don’t get me wrong I love your device and it works for me but the 12€ a month is to much after the initial time

thanks and looking forward to your answer/ solution.

Hello Stefan,
you will have to pay 3 €/month for every Sherlock from the third year on (the first 2 years from the activation are included in the price). We are sorry but at the moment we do not have any subscription discount planned.

Comments are closed.