#youcandobetter with Sherlock

Last Saturday we set up a little guerrilla marketing experiment in Torino city center.

Here is how it went: we set up a bicycle in front of the most visited museum in Turin, the Museo Egizio. We approached the bicycle one at a time, locking it with multiple locks. The bicycle had a bilingual panel tied to the frame, with “You can do better” and Sherlock website written on it.


We had a lot of fun and collected some positive feedbacks from passers-by.


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